Potential benefits to the AdSense program to create many web site owners to develop various methods to increase the number of clicks on the ads they publish. Some methods proven illegal and the official policy against the AdSense program. The other method is allowed, even encouraged its use by Google. Some of the methods that are considered valid are:
Modifying the color ad unit using the provided color palette AdSense
Leaving the ad unit on a certain position on a web page that is considered to have high levels of legibility
Eliminate the edge ad units and make the color with the background color latarnya web page so that the ad unit to diffuse the content of the page
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